Understanding Integrity
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Understanding Integrity

August 29, 2025
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At Fortiv, we believe integrity isn’t optional—it’s the performance multiplier that makes leadership, trust, and results possible.

FORTIV on Integrity: The Leadership Principle That Makes Everything Work

At FORTIV, we’ve seen time and again that strategy, talent, and innovation all collapse without one foundational element: integrity.

Michael Jensen, in his landmark interview Without It, Nothing Works, makes a bold claim—integrity isn’t about morality or ethics. It’s not about “good” or “bad.” Like gravity, it simply is. You can’t negotiate with it. You can only honor it—or suffer the inevitable consequences.


Integrity Defined (and Misunderstood)

Jensen defines integrity as “what it takes for a person to be whole and complete.” That wholeness comes from honoring your word—not just keeping it when it’s convenient, but also acknowledging when you can’t keep it, informing those affected, and cleaning up the mess.

This is where most leaders stumble. They see integrity as an optional virtue—a “nice to have” when it doesn’t cost too much. Jensen flips that thinking: integrity is a performance multiplier. Without it, workability and trust plummet; with it, the possibility for extraordinary results expands.


The FORTIV Connection: Integrity as a Performance Strategy

At FORTIV, we reject the “cost-benefit” mindset when it comes to our word. Jensen warns that applying a cost-benefit analysis to honoring commitments all but guarantees you’ll lose trust. For us, the question isn’t “Is it worth it?”—it’s “How do we honor it?”

Why? Because integrity creates workability, and workability fuels growth. Jensen notes that organizations focusing on integrity have seen performance jumps of 300% or more without additional resources. This isn’t soft leadership—it’s operational efficiency at its peak.


The Hidden Costs of Being Out of Integrity

One of Jensen’s most powerful insights is the Veil of Invisibility—the eleven factors that hide how much out-of-integrity behavior is costing us. These include:

  • Failing to honor your word to yourself.
  • Defining integrity too narrowly (only as “keeping promises”).
  • Fearing the admission that you can’t keep your word.
  • Treating integrity as a virtue instead of a factor of production.

In Fortiv’s leadership coaching, we see this veil every day. Leaders blame market conditions, team bandwidth, or competitors—when the real drag is internal misalignment and unkept commitments.


The Leader’s Challenge

Jensen calls integrity a “mountain with no top”. It’s not a box you check—it’s an ongoing climb. At FORTIV, we train leaders to:

  1. Live with 100% integrity—your yes means yes and your no means no.
  2. Keep their word visibly—making commitments a lived, daily reality.
  3. Honor their word when broken—with transparency, accountability, and repair.

Why This Matters Now

In times of uncertainty, trust is a leader’s greatest currency. And trust, as Jensen argues, is created instantly by honoring your word—even when you can’t keep it—than by trying to hide a failure. At FORTIV, that’s not just philosophy; it’s a non-negotiable leadership standard.

📖 Read Michael Jensen’s Integrity article here: Integrity: Without It, Nothing Works.


And then ask yourself, as a leader: Where am I not honoring my word—to myself, my team, or my stakeholders? Your answer might just be the key to unlocking your next level of performance.

Explore the outer edges of your potential with FORTIV

At FORTIV, we believe growth doesn’t happen by accident—it’s the result of clarity, living from your true identity, choosing courage over fear, and taking bold action.

👉 Schedule a conversation with us today and take the next step toward creating breakthrough results you never thought possible.

“Extraordinary living happens when you step out of the small story of fear and into the larger story of who God says you are. That’s where freedom is found, where courage takes root, and where your best work comes to life.”
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Seth Schmidt

Seth Schmidt is the founder of FORTIV, a coaching movement for leaders who refuse to settle for success that costs them what matters most. He works with high-capacity men to break free from fear, lead from their true identity, and create breakthrough results in business, family, and life. Known for his straight talk, practical rhythms, and relentless belief of who God made you to be, Seth is passionate about seeing leaders live extraordinary lives of courage, impact, and adventure.

Seth-Schmidt-headshot
SETH SCHMIDT
AUTHOR
Seth is the founder of FORTIV and primary author of all our Journal content.

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